1、 Mission and Vision
（1） Corporate Mission
Our mission is to connect the world with elastic strength, focusing on the research and development, production, and sales of rubber band products. We are committed to providing high-quality and diversified rubber band products to global customers, meeting the elastic needs of different industries and scenarios. By innovating processes and providing high-quality services, we aim to become a trusted partner for flexible solutions, contributing to the stability and development of the global industrial chain.
（2） Corporate Vision
Our vision is to become a leading enterprise in the global rubber band manufacturing and foreign trade field. In the next decade, we will build a sales network covering five continents, establish multiple overseas production bases and research and development centers, and achieve a 20% market share of our products in the global elastic products market. Through continuous innovation and brand building, we aim to make our brand synonymous with high-quality rubber bands in the hearts of global consumers, leading the trend of industry development and promoting the rubber band industry towards intelligence and greenness.
2、 Core values
（1） Tough as oak, quality first
Just like the resilience demonstrated by rubber bands, we always adhere to the bottom line of quality. Strictly control the procurement of raw materials, production processes, quality inspections, and other aspects to ensure that every rubber band has excellent elasticity, wear resistance, and durability. By continuously optimizing production processes, introducing advanced quality management systems, and continuously improving product quality, we aim to win customers’ long-term trust and support with high-quality products.
（2） Elastic innovation, flexible adaptability
In the face of the rapidly changing international market, we encourage our employees to maintain an open mind and innovative spirit. Actively explore new possibilities from product design and functional expansion to marketing models and service methods. At the same time, respond to market changes with flexible strategies, quickly adjust product structure and marketing strategies, meet diverse and personalized customer needs, and maintain a leading position in competition.
（3） Win win cooperation, connecting the world
Adhere to the concept of open cooperation and establish long-term and stable cooperative relationships with suppliers, customers, and partners. Through resource sharing and complementary advantages, achieve common development. In international business, respect the cultural differences of different countries and regions, cooperate with an inclusive attitude, build trade bridges connecting the world, and promote the coordinated development of the global industrial chain.
（4） Integrity based, responsible and accountable
Integrity is the foundation of a company’s existence. We always adhere to the principle of integrity in our business activities, keep our promises to customers, treat our partners sincerely, and take responsibility to our employees to the end. Actively fulfilling corporate social responsibility, paying attention to environmental protection, employee rights, and community development, and creating greater value for society through sustainable business models.
3、 Corporate Spirit
（1） Forge ahead and never stop
Facing challenges with a positive attitude and daring to break through traditional thinking and business boundaries. In the exploration of the international market, we are not afraid of difficulties and obstacles, constantly exploring new market opportunities and business areas, pursuing higher goals and better performance.
（2） Teamwork, gather strength
Emphasize the power of teamwork and encourage employees to collaborate and support each other. By establishing efficient communication mechanisms and collaboration platforms, breaking down departmental barriers, and achieving information sharing and resource integration. Cultivate tacit understanding and trust within the team, form strong cohesion and combat effectiveness, and jointly promote the development of the enterprise.
（3） Strive for excellence, pursue excellence
Strive for excellence in every job and every product. Starting from the details, continuously optimizing products and services, and improving work efficiency and quality. Motivate employees to constantly surpass themselves with high standards and strict requirements, and establish an excellent corporate image in the industry.
4、 Cultural activities and carriers
（1） Cultural Promotion
Regularly promote corporate culture concepts, development achievements, and outstanding employee stories through official websites, social media, internal publications, and other channels. Set up corporate culture slogans and display boards in office spaces and production workshops to create a strong cultural atmosphere and make corporate culture deeply rooted in people’s hearts.
（2） Training and Learning
Regularly organize corporate culture training courses to help new employees quickly understand the company’s values and code of conduct, and guide old employees to continuously deepen their understanding and practice of corporate culture. At the same time, professional skills training, industry knowledge lectures and other learning activities are carried out to enhance the comprehensive quality of employees and provide talent support for the implementation of corporate culture.
（3） Employee activities
Organize a variety of employee activities, such as team building, cultural competitions, holiday celebrations, etc. Through these activities, communication and interaction among employees are enhanced, team spirit and sense of belonging are cultivated, and employees are able to experience the charm of corporate culture in a relaxed and pleasant atmosphere.
（4） Customer interaction
Actively promote corporate culture in the process of collaborating with clients. By holding customer appreciation events, product experience activities, industry seminars, etc., we strengthen interaction and communication with customers, allowing them to gain a deeper understanding of the company’s cultural philosophy and product advantages, and enhance customer satisfaction and loyalty.
The above corporate culture covers various aspects and aims to assist the long-term development of the enterprise. If you have any opinions or specific adjustment directions regarding this corporate culture plan, please feel free to let me know at any time.
